Redefining Dark Chocolate Packaging in Egypt
Showcasing world-class creative direction, Ammar Almessady has been recognized as a Bronze Winner by Packaging of the World for the MUSTACHO Dark Chocolate project.
"MUSTACHO is a unique chocolate packaging design bringing a fresh identity to the Egyptian market."
Targeting men specifically, the brand positions dark chocolate as a bold and masculine taste. Each flavor is represented by a well-known Egyptian manhood character, creating a strong and relatable brand identity.
This innovative packaging concept bridges a significant gap in the market, proving that strategic design can completely transform consumer perception.