Delices is a brand specializing in products designed for children, distinguished by its high quality and playful character that appeals to kids. Although the brand originates from abroad, it aims to enter the Saudi market and connect with Saudi families with trust and warmth. With our partner Delices, the challenge was to align the brand’s foreign identity with Saudi culture in order to build trust with local families while preserving its fun spirit. We worked on creating an engaging visual direction that reflects a Saudi touch in a friendly way, which helped strengthen consumers’ connection with the brand and establish a strong presence in the Saudi market.